Impulse Airlines was an independent airline in Australia which operated regional and low cost services between 1992 and 2004. It was acquired by Qantas in 2001 which formed the basis of Qantas’ new regional airline QantasLink. Impulse Airlines was established in 1992 and started operations on 18 December 1992.

In August 1994, Impulse Airlines expanded its fleet and became the first Australian operator of the BAe Jetstream 41. It acquired five of the type in 1994 and had planned to acquire a further five in 1996. Impulse used the aircraft to pioneer non-stop services between Newcastle and Melbourne but was soon met with competition from Qantas who utilised the much larger BAe 146 on the route.

Impulse was forced to discontinue the services and withdraw the Jetstream 41s from service. After Qantas lost interest in the route following Impulse’s withdrawal, Impulse eventually re-entered the route with Beech 1900s in February 1997. In June 2000, the airline acquired Boeing 717 jet aircraft and commenced operations as a low-cost airline on Australia’s trunk eastern seaboard routes in direct competition with Qantas and Ansett. The airline had ceased its previous affiliation with Ansett. Services initially operated between Sydney and Melbourne and quickly expanded to include Brisbane, Newcastle and Hobart. Together with Virgin Blue which also commenced services in mid-2000, Impulse Airlines brought upon a substantial restructuring of the Australian airline industry. The new low cost entrants injected competition into the long-lived duopoly between Qantas and Ansett, arguably contributing to the downfall of the latter. The airline gradually began to phase in a bright blue livery with a cockatoo on the tail of its aircraft. Description from Wikipedia

Livery Artist: Jay Kaye, Impulse Simulations Design Team.

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